Play and Buy Store Navi-tainment System  contains electronic terminal placed on the shopping cart, special software applications and web-portal with a similar user friendly GUI. We give customer an instrument that helps him in managing his time during "white time slots" in stores. Play and Buy extends online store format to the "personal" electronic device at the shelves. The advertisement is no longer impersonal. User controls his information environment. Navigator not only drives around the store but also calculates "optimal" route according to the shopping list (with or without retailer's interference). This application can be also used as an emotional association with driving a car. The system will answer all the necessary questions, provide favorite News,  TV programs, Football games, and common information environment. Play&Buy makes shopping fun.  Contact us for more details.